Yet despite the fantastic visuals, long soft launch and the support of an internal benchmark, Sims Mobile tumbled down. The Sims Mobile launched globally in early March 2018 after a long and tumultuous soft-launch, during which massive changes to the game mechanics were made. After four major releases on PC/consoles and countless DLCs, EA and Maxis came with a sequel to a 6-year-old Sims FreePlay, which has racked up close to 300 million installs and over 300 million in IAP bookings (source: Sensor Tower) The sandbox life simulation has not only defined its own genre but counts among the top-selling game series ever and all major platforms.
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